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Case history

Ferro Sistemi-Alulen

Client

Ferro Sistemi is an Italian company that has been operating in the window and door sector for about 60 years thanks to Alulen, a collection of mixed wood and aluminium windows and doors.

It has a good network of distributors, mostly present in Friuli, Veneto and Campania.

Neeà

Find new B2C contacts in the target areas (Friuli, Veneto and Campania), interested in its offer and services.

The brand has expressed its willingness to use digital channels as a real extension of the sales network, an "online" agent capable of raising awareness and promoting Alulen products.

Solutions

After careful analysis, the solutions proposed by Furnichannel were as follows:

  • Facebook and Google acquisition campaigns setup and management
  • Development of targeted landing pages, optimized to collect leads
  • Automatic post-acquisition email sequence to inform and convince those who contacted the company.
  • Dedicated platform for lead management; at any times the brand had control over their origin, their requests and their propensity to purchase.

Results

Achieved over 16 days with a budget of 497 €

71

New profiled leads

4,4

Leads for day

7,01€

Average cost per lead

50.000€

Amount of quotes generated

The brand’s feedback

- Why you choose Furnichannel?

- We had never found a partner who could offer us a method to get real leads and not just visibility. Now we receive new requests for quotes from people really interested in our products.

- How has it been working with us?

- Exciting, we discovered the opportunities presented by a world we didn't know.

- What did you value most?

- You are as fast as the web, precise and careful not to leave anything to chance.

Laura Ferro
RESPONSABILE RETE VENDITA PROFILI E PRODOTTO FINITO

Ferro Sistemi, considering the results obtained in just 16 days, has decided to continue the lead generation activity with the Furnichannel team, turning its online presence into a stable way to find new customers.

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