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Case history

Ferro Sistemi-Alulen

Client

Ferro Sistemi is an Italian company that has been operating in the window and door sector for about 60 years thanks to Alulen, a collection of mixed wood and aluminium windows and doors.

It has a good network of distributors, mostly present in Friuli, Veneto and Campania.

Neeà

Find new B2C contacts in the target areas (Friuli, Veneto and Campania), interested in its offer and services.
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The brand has expressed its willingness to use digital channels as a real extension of the sales network, an "online" agent capable of raising awareness and promoting Alulen products.

Solutions

After careful analysis, the solutions proposed by Furnichannel were as follows:

  • Facebook and Google acquisition campaigns setup and management
  • Development of targeted landing pages, optimized to collect leads
  • Automatic post-acquisition email sequence to inform and convince those who contacted the company.
  • Dedicated platform for lead management; at any times the brand had control over their origin, their requests and their propensity to purchase.

Results

Achieved over 16 days with a budget of 497 €

71

New profiled leads

4,4

Leads for day

7,01€

Average cost per lead

50.000€

Amount of quotes generated

The brand’s feedback

- Why you choose Furnichannel?
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- We had never found a partner who could offer us a method to get real leads and not just visibility. Now we receive new requests for quotes from people really interested in our products.
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- How has it been working with us?
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- Exciting, we discovered the opportunities presented by a world we didn't know.
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- What did you value most?
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- You are as fast as the web, precise and careful not to leave anything to chance.

Laura Ferro
‍RESPONSABILE RETE VENDITA PROFILI E PRODOTTO FINITO

Ferro Sistemi, considering the results obtained in just 16 days, has decided to continue the lead generation activity with the Furnichannel team, turning its online presence into a stable way to find new customers.

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